Cirtuo is hosting a Webinar: The future of Category Management: business strategy alignment as a driver for competitive differentiation

 
There has been a lot of talk about Category Management being dead lately. Standing still for too long can sometimes feel that way. But standing still is not an option in this fast paced environment. To increase its relevance and value proposition to the business, we believe that Category Management needs an update for the new normal. A change to the approach. A shift in the mindset of Procurement.

In this free webinar, Drasko Jelavic, CEO & Founder of Cirtuo, will launch the Strategy Alignment Matrix and explain how Procurement can better align with business strategies to deliver unprecedented value along category, supplier, and negotiation strategies. And maybe even claim its seat at the table.

When?

June 6th 2023
5pm-6pm CET / 11am-12pm EST / 8am-9am PST

Where? Virtual

Join us to learn how Procurement can be turned into a competitive differentiator for your organization and celebrate with us that Category Management is alive and kicking!

Interested in the future of Category Management?

Register for the free category management webinar today.

REGISTER HERE

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Demonstrating tangible business value by implementing actionable category strategies

Too often, category strategies end up in drawers. They don’t get implemented, or struggle with low adoption. Reasons range from low stakeholder involvement or buy-in to limited practical applicability under given market conditions or simply botched implementations. With disjointed project planning, task management, and value-tracking activities, bringing the carefully created strategy to life is not a given. In the end, a strategy not implemented is a wasted strategy.

Winning over stakeholders: achieving strategic alignment in Procurement

In the webinar “Winning over stakeholders: Achieving strategic business alignment in Procurement”, Michael DeWitt, VP Indirect Spend Management & Center of Excellence at Walmart International, Sam de Frates, VP Procurement EMEAA at Mars, and Drasko Jelavic, CEO of Cirtuo, discussed with Fabian Lampe, Founder of Advance Procurement, the importance of engaging stakeholders, aligning Procurement with their objectives, and translating the objectives into actionable category, supplier, and negotiation strategies.

developing holistic category strategies

Understanding the supply market is imperative for developing holistic category strategies

Category strategies help Procurement align business requirements with market realities to leverage market opportunities, mitigate risks, and increase supply chain resilience. The methodical approach for building category strategies aims to help companies assess and plan how to best acquire goods or services for their business under given market realities. We have explored the ‘internal analysis as foundation for holistic category strategies’ in our recent blog, stating that the process of managing a category strategically is perpetual.