Strategy Creation

This quote is often attributed to famed business management consultant Peter Drucker. And it's especially relevant here because no matter how good your strategic thinking is, it's a no-go if people don't care about it.

Category Management isn’t a new concept, neither is Category Strategy Creation. And still, we often see procurement teams struggling to get started with the process or following it through.

When would you say is a good time to focus on strategy creation or procurement strategies in general? Rather in turbulent times like now, or better wait for sunny days and smooth sailing in the more distant future?