Cirtuo Procurement Forum 2023

April 27 - 28, 2023
Hilton Imperial Dubrovnik, Croatia

Cirtuo Procurement Software

The Cirtuo Procurement Forum 2023 was a unique event focused on Category Management. Hosted by Cirtuo, the global leader in guided category strategy creation, it bought together a broad mix of procurement professionals, industry experts and Cirtuo clients and partners.


The event was a great opportunity for networking and exploring the latest trends and developments in Category Management and digitalization. With a mix of keynote presentations, expert panels, and round-table discussions, participants  explored best practices in category management and discussed ideas with peers and industry experts.


The Cirtuo Procurement Forum 2023 offered a preview of the initial version of Cirtuo Guided Strategy Creation PRO. After pioneering the digitalization of category strategies more than 10 years ago, the newest version of Cirtuo’s AI-powered category strategy software enables procurement teams to easily leverage and incorporate market developments in their category strategies and make informed decisions faster.


We truly enjoyed having you in Dubrovnik for 2 days of networking, exchanging ideas, and sharing unforgettable experiences with some of the greatest minds in Category Management.


See you at the Cirtuo Procurement Forum 2024 in Dubrovnik!


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We’ve recorded and published sessions for those who are curious about the Cirtuo Procurement Forum 2023 agenda. Enter your details below and get direct access to the Forum’s recorded sessions.



Thursday April 27

Welcome networking session

17:30 – 18:00

Conference opening

Richard Beaumont, Event Moderator

18:00 – 18:10

Keynote: The future of Category Management in the Age of AI

Speaker: Dr. Elouise Epstein, Partner, Kearney

18:10 – 18:30

Panel discussion: Excellence in Category Management and how to reach the top quartile

18:30 – 19:00

Round table: Where is your focus, and how can you achieve excellence in the future?

19:00 – 19:20

Networking dinner

19:30 – 23:00


Friday April 28

Opening day two

Richard Beaumont, Event Moderator 

9:00 – 9:10

Keynote: How to make Category Management relevant for the Business

Speaker: Stephane Morel, Global Process Owner Strategic Procurement, Novartis

9:10 – 9:30

Panel discussion: Competing business objectives and how to align procurement with business objectives

9:30 – 10:00

Round table: How to drive acceptance and adoption of category management throughout the organization

10:00 – 10:20

Networking break: 10:20 – 10:40

Keynote: The digital revolution in Category Management: Building strategies that Elevate Procurement to the C-level

Drasko Jelavic, CEO & Founder, Cirtuo

10:40 – 11:10

Fireside Chat: Reflections on Walmart International’s Cirtuo Partnership

Travis Johnson, Sr Director, International Procurement & Technology Enablement, Walmart International

11:10 – 11:30

Experience session: Empowering procurement teams with Cirtuo Guided Strategy Creation PRO

Luka Fresl, Chief Product Officer, Cirtuo

11:30 – 12:10


12:10 – 12:30

Networking lunch: 12:30 – 13:30

Afternoon session introduction

13:30 – 13:40

Keynote: Category Management in action: a study of implementation and impact across industry

Mark Webb, Managing Director, Future Purchasing

13:40 – 14:00

Panel Discussion: The ROI of Category Management: how to measure the impact of implementing Category Management

14:00 – 14:30

Round table: Real life lessons of implementing, managing and improving Category Management – what worked and what didn’t?

14:30 – 14:50

Networking break: 14:50 – 15:10

The importance of category strategies in today’s transforming environment

Speaker: Marcel Stalder, Group CEO, Chain IQ

15:10 – 15:40

Closing thoughts and remarks

Drasko Jelavic, CEO & Founder, Cirtuo

15:40 – 16:00

Networking opportunity: Dubrovnik city tour

16:30 – 18:30

Networking dinner

20:30 – 23:30


Drasko Jelavic

CEO & Founder



Dr. Elouise Epstein




Luka Fresl

Chief Product Officer



Marcel Stalder

Group CEO

 Chain IQ


Mark Webb

Managing Director

 Future Purchasing


Stephane Morel

Global Process Owner Strategic Procurement



Travis Johnson

Sr Director, International Procurement & Technology Enablement

Walmart International



Chaired by Richard Beaumont




The event was held at the Hilton Imperial Dubrovnik.


Cirtuo Procurement Forum 2023

April 27 - 28, 2023

Hilton Imperial Dubrovnik, Croatia

Cirtuo Procurement Forum 2023
Official Airline Carrier