Drasko Jelavic, CEO of Cirtuo, drilled even deeper into the misalignment of Procurement with the business as the root cause for not getting the proverbial seat at the table. In his keynote “The digital revolution in Category Management: building strategies that elevate procurement to the C-level”, he laid out his framework for embedding business objectives throughout Procurement.

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Over the course of thousands of category strategy developments we hear often; "Short term we need to e.g. perform some sourcing, resolve supply chain disruptions, sort out our quality issues. What do we need a strategy for - isn't that something more mid or long-term?!"

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internal analysis

The internal analysis as the foundation for holistic category strategies

Do you remember the last time you took the wrong ramp onto the highway and how it made you feel? Most people instantly know that they took a wrong turn and hope that the next exit is not too far off. Unfortunately, our brain doesn’t experience the same stress when taking the wrong turn in developing category strategies. Category strategies in Procurement are a methodical approach for defining the best way to buy goods or services for their business. Done right, they help companies align business requirements with market realities to leverage market opportunities and mitigate risks. Done wrong, they might lead us down the wrong road.