The areas of benefit touched by implementing Cirtuo Guided Strategy Creation™ are manifold. Most obviously, the tremendous increase in efficiency by using this AI-powered solution will save significant amounts of time and resources. Expect 40-50% in the beginning, up to 60-70% once category managers fully embrace the tool. The overall quality of category strategies will improve over time, leading to better results. Alignment with key stakeholders will improve and reduce frictions during the implementation of category strategies, leading to better results. The share of addressable spend covered by high-quality category strategies will increase, leading to better overall results. You will also avoid one-time or recurring costs for consulting and training as they become obsolete. The combined effect of implementing Cirtuo Guided Strategy Creation™ on results will be tangible and sustainable. Digitization is here to stay and irreversible.