Mark Webb, CEO of Future Purchasing, provided a glimpse into the current state of adopting Category Management in his session on “Category Management in action: a study of implementation and impact across industry”. Based on a 2022 survey conducted globally, he shared some statistics on the overall adoption and maturity of category management that were hard to digest. 75% of respondents were classified as Starters and only 5% as Leaders.

Related articles

Recent posts

internal analysis

The internal analysis as the foundation for holistic category strategies

Do you remember the last time you took the wrong ramp onto the highway and how it made you feel? Most people instantly know that they took a wrong turn and hope that the next exit is not too far off. Unfortunately, our brain doesn’t experience the same stress when taking the wrong turn in developing category strategies. Category strategies in Procurement are a methodical approach for defining the best way to buy goods or services for their business. Done right, they help companies align business requirements with market realities to leverage market opportunities and mitigate risks. Done wrong, they might lead us down the wrong road.