Stephane Morel brought full attention to the key factors for successful category management programs with this keynote. He hits a nerve with the audience when he proclaimed that understanding the needs and requirements of internal stakeholders and reflecting them in category strategies is a priority that will ultimately enhance stakeholder alignment and collaboration.

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internal analysis

The internal analysis as the foundation for holistic category strategies

Do you remember the last time you took the wrong ramp onto the highway and how it made you feel? Most people instantly know that they took a wrong turn and hope that the next exit is not too far off. Unfortunately, our brain doesn’t experience the same stress when taking the wrong turn in developing category strategies. Category strategies in Procurement are a methodical approach for defining the best way to buy goods or services for their business. Done right, they help companies align business requirements with market realities to leverage market opportunities and mitigate risks. Done wrong, they might lead us down the wrong road.