Breno Jung of Corning, Andrew Speck, and Ganga Siebertz of Cirtuo, next to Mark Webb of Future Purchasing and Travis Johnson of Walmart highlighted the difficulties of defining what ROI means for Category Management and how to measure it. With Return On Investment being a financial indicator that is required at the time of investment, telling a complete and convincing story becomes especially difficult.
It is difficult to accept a change - still, the political order we were used to is out of balance. Unleashed East-West conflict is here to stay at all levels and dimensions of our personal and professional lives.
- Drasko Jelavic
- June 19, 2022