April 18 - 19, 2024
Hilton Imperial Dubrovnik, Croatia

About the Cirtuo Procurement Forum 2024

‘Navigating business complexity with category strategies'

Procurement faces increasing business requirements, (geo)political disasters, and new (environmental) regulations that often force its hand. To ensure Procurement is fully aligned with business strategies, teams need to successfully navigate complex business environments. Strategically managing spend category holds the key to balancing risk management, ESG, and cost-saving expectations. The Cirtuo Procurement Forum 2024 will therefore focus on ‘Navigating business complexity with category strategies’.

The Cirtuo Procurement Forum 2024 is the only Procurement conference focused on Category Management. Hosted by Cirtuo, the global pioneer and leader in guided category strategy creation, it brings together a broad mix of procurement professionals, industry experts, and solution providers. The event will give participants ample opportunity to explore and discuss best practices and trends in Category Management and Procurement digitalization while networking with peers and industry experts.

The Cirtuo Procurement Forum 2024 will also deep dive into our AI-powered category strategy software, how it fits into the broader Procuretech ecosystem, and how it leverages spend data and external market intelligence to enable category managers to make more holistic decisions faster.Please join us in Dubrovnik for 2 days of networking, exchanging ideas, and sharing experiences with the greatest minds in Category Management.

Register for the Procurement Forum 2024

Join us in Dubrovnik for the Cirtuo Procurement 2024 by registering using the form below. If you require any assistance or have any queries please email events@cirtuo.com.

2024 Agenda

April 18-19, 2024, Hilton Imperial Dubrovnik

Thursday April 18

Welcome networking session

17:30 – 18:00

Conference Opening

Richard Beaumont, Event Moderator

18:00 – 18:10

Opening speech: A new purpose for Procurement: Navigating complex business environments (with category strategies)

Drasko Jelavic, CEO & Founder, Cirtuo 

18:10 – 18:20

Keynote: The age of AI: Do androids dream of digital Procurement?

Dr. Elouise Epstein, Partner, Kearney

18:20- 18:50

Panel discussion: ‘How to leverage category strategies for navigating complex business requirements & needs’

18:50 – 19:10

Networking drink & dinner

19:10 – 23:00

 Friday, April 19

Opening day two

Richard Beaumont, Event Moderator

09:00 – 09:10

Keynote: Defining the business problem technology needs to solve

Drasko Jelavic, CEO & Founder, Cirtuo

09:10 – 09:40

Keynote: Digital and data driven procurement transformation

Lance Younger, CEO, ProcureTech

09:40 – 10:10

Holistic decisions in complex environments: Guided Strategy Creation Pro

Drasko Jelavic, CEO & Founder, Cirtuo

Luka Fresl, Chief Product Officer, Cirtuo

10:10 – 10:40

Practical presentation: Procurement analytics: establishing the analytical foundation for impactful category strategies

Sammeli Sammalkorpi, CEO & Co-founder, Sievo

10:40 – 11:00

Networking break: 11:00 – 11:20

Practical presentation: Market intelligence & Insights power actionable, always-on category strategies

Vel Dhinagaravel, CEO & Founder, Beroe

11:20 – 11:40

Panel discussion: Observations on the progress of digital transformation: tips for Procurement to achieve tangible business impact faster

11:40 – 12:00

Practical presentation: The beating heart of Procurement: how digital category strategies are at the core of Procurement transformation

Procurement practitioner session

12:00 – 12:20

Fireside chat: Seeing it through ’till the end: experiences on making category strategies actionable

Procurement practitioner session

12:20 – 12:40


12:40 – 12:50

Networking lunch: 12:50 – 14:00

Afternoon session introduction / Breaking away to see the bigger picture

Richard Beaumont, Event Moderator

14:00 – 14:10

Breakout sessions

14:10 – 14:50

Breakout report

14:50 – 15:20

Panel discussion: Transformation through adoption: best practices for achieving broad technology adoption

15:20 – 15:40

Keynote: Building ESG into category strategies

Procurement practitioner session

15:40 – 16:00

Closing thoughts, polling, and remarks

Drasko Jelavic, CEO & Founder

16:00 – 16:20

Networking opportunity: Dubrovnik city tour

17:00 – 19:30

Networking dinner

21:00 – 23:30

2024 Speakers

We’re pleased to announce the initial speaker list for 2024.
Stay tuned as we finalize the full speaker line-up soon

Drasko Jelavic

CEO & Founder

Dr. Elouise Epstein


            Lance Younger


Sammeli Sammalkorpi

CEO & Co-founder

Vel Dhinagaravel

CEO & Founder

Luka Fresl

Chief Product Officer

Chaired by Richard Beaumont




Cirtuo Procurement Forum 2024 – Official Airline Carrier

April 18 - 19, 2024

Hotel Imperial Dubrovnik, Croatia