Enabling Always-On Category Strategies: How Beroe & Cirtuo empower Procurement teams

Three years ago, Cirtuo and Beroe announced a partnership to enable procurement teams to enhance the creation and ongoing improvement of robust category strategies. With 35+ active customers using the integrated offering, the partnership has become a blueprint for successful collaboration in ProcureTech.

The rise of complexity in Procurement and the Procurement technology landscape

The complexity of Procurement keeps growing with the rise of new business priorities, the evolution of regulatory frameworks, and the availability of new data. Once simple decisions with one unknown variable are now complex advanced equations with multiple variables. Worst of all, the variables are constantly moving and can alter strategic options in real time. 

Simultaneously, the Procurement technology space is exploding with new offerings that aim to bring value to procurement professionals and their organizations. Unfortunately, greater choice sometimes means more noise, as facing a multitude of options represents its own form of complexity. While all solutions promise to revolutionize procurement and put information at your fingertips, some things are easier said than done.

In this evolving environment, Beroe and Cirtuo saw an opportunity to create an integrated offering that puts all relevant information for a specific category where it can have the biggest impact: the category strategy.

A partnership built on a common belief

The partnership was born out of a passion for advancing procurement, and a mission to enable more strategic decision-making. Both CEOs recognized the synergies between Beroe’s market and supplier intelligence and Cirtuo’s innovative digital category management platforms and shared a vision of transforming procurement from a reactive to a proactive process.

Now entering its third year, the partnership has been deployed at over 35 joint customers and has proven to offer significant value to category managers. This success is proof that when two synergetic companies combine their strengths to address procurement challenges, they can deliver an integrated solution that is more than its parts. 

The goal has always been to deliver efficiency and insight to procurement teams. As Drasko Jelavic, Founder of Cirtuo, puts it: “There was a clear synergy between Cirtuo and Beroe, integrating market intelligence into category analysis and category strategies to inform category managers and procurement professionals. Enabling them to make decisions in almost real-time.”

Moving from ad-hoc to always-on category strategies

The value of integrated market intelligence in managing categories is that holistic category strategies enable teams to navigate market complexities with greater agility. The partnership has therefore delivered a range of benefits and process improvements to procurement teams and category managers over the isolated use of each solution, including:

• Integrated data feeds and recommendations: Beroe’s market data is available within category strategies, bringing the latest information impacting the category to a central location. Suggestions and recommendations on category-specific content are displayed for various strategic tools and questions, providing an outside-in perspective on best practices.
• Direct access to Market Intelligence: Beroe’s Market Intelligence can be requested from within Cirtuo. The inputs and feedback are directly delivered into the solution, keeping all information in the context of the category strategy. 
• Heightened process control and governance: Cirtuo’s digitized category strategies eliminate reliance on disparate spreadsheets, slides, and data sources, centralizing category-relevant information and increasing process compliance.
• Efficiency Gains: Category managers can prepopulate strategies with external market intelligence and automate parts of the strategy development process. Combined with the integration of market data, this reduces manual work and frees up teams to focus on business engagement rather than data gathering.
• Improved decision-making: Capturing internal business requirements and external market data and intelligence creates a more complete baseline for evaluating strategic options and relevant value levers, enabling holistic category strategies.
• “Always-On” Strategies: The integration of Beroe data allows procurement teams to continuously refresh and adjust strategies, enabling real-time adjustments to changing business requirements or market dynamics.

A Promising Future

Leveraging Beroe's AI-powered intelligence within Cirtuo’s specialist category management solutions, the two companies have enabled faster, data-driven procurement decisions that enable category managers to address today’s complex market challenges more easily. With real-time market intelligence insights embedded directly into strategy workflows, clients can build impactful category strategies that adapt to market demands, mitigate risks, and drive measurable outcomes.

The partnership is a blueprint for successful collaboration in the ProcureTech space, and Beroe and Cirtuo’s integrated solutions are already driving measurable value for global enterprises, making procurement smarter, faster, and more aligned with organizational goals. 

“Both of our respective companies had a deep passion for procurement and for the kind of value that procurement organizations are able to deliver. That’s what brought us together and that’s what’s kept us together, and that’s what will keep us together as we move to the future. We’ve laid a solid foundation with 35 joint customers already, but this is just the beginning,” Vel Dhinagaravel, CEO of Beroe, explained. “Our goal is to build a 100-story tower of innovation on this base.”

Drasko concluded, “As the business environment grows more complex, our solutions will help procurement teams rise to the challenge and deliver strategic value in a constantly shifting landscape.”

If you would like to find out more about how Beroe and Cirtuo could help your organization leverage the proven strategy framework, data insights, and AI, please reach out to our team.