Marcel Stalder, CEO of ChainIQ, picked up on the current state of category management in his session “The importance of Category Strategies in today’s transforming environment.” He made a case for offering ‘Category Strategies as a Service’ through empowering humans with technology, namely ChainIQ with Cirtuo. Attracting talent, fluctuations in resources, retaining knowledge, and limited experience in non-core categories might result in missed opportunities, especially considering the frequency of market-moving events.

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internal analysis

The internal analysis as the foundation for holistic category strategies

Do you remember the last time you took the wrong ramp onto the highway and how it made you feel? Most people instantly know that they took a wrong turn and hope that the next exit is not too far off. Unfortunately, our brain doesn’t experience the same stress when taking the wrong turn in developing category strategies. Category strategies in Procurement are a methodical approach for defining the best way to buy goods or services for their business. Done right, they help companies align business requirements with market realities to leverage market opportunities and mitigate risks. Done wrong, they might lead us down the wrong road.