free webinar

Join DILF – Dansk Indkøbs- og Logistik Forum CEO,  Søren Vammen and myself (Lubos Libiak) Cirtuo’s Customer & Delivery Executive on June 21st at 3:00 pm CET for an insightful webinar: “Procurement is a mechanism to respond – but what are you responding to?”

Søren and myself will discuss procurement’s value proposition – a strong methodology to connect to the overall business agenda and will cover topics that include:

• How to create the procurement value proposition
• Selling the procurement value proposition to internal stakeholders
• Linking category strategies to the procurement value proposition
• How can digitalization support the journey?
• Q&A


Tuesday, June 21st at 3:00-4:00 pm CET


You can register for the event by following this link

We look forward to seeing you there.

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Drasko Jelavic, CEO of Cirtuo, drilled even deeper into the misalignment of Procurement with the business as the root cause for not getting the proverbial seat at the table. In his keynote “The digital revolution in Category Management: building strategies that elevate procurement to the C-level”, he laid out his framework for embedding business objectives throughout Procurement.

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The internal analysis as the foundation for holistic category strategies

Do you remember the last time you took the wrong ramp onto the highway and how it made you feel? Most people instantly know that they took a wrong turn and hope that the next exit is not too far off. Unfortunately, our brain doesn’t experience the same stress when taking the wrong turn in developing category strategies. Category strategies in Procurement are a methodical approach for defining the best way to buy goods or services for their business. Done right, they help companies align business requirements with market realities to leverage market opportunities and mitigate risks. Done wrong, they might lead us down the wrong road.