Supercharging Category Strategies With Always On Market Intelligence

Category Strategies depend on two powerful inputs for creating a holistic understanding of the business environment we operate in: internal business requirements and external market insights. Aligning these variables allows us to identify the strategic options and value levers that will drive value for the organization.‘Supercharging category strategies with always-on Market Intelligence’ is an expert discussion that brings together procurement expertise, leading technology providers, and academia. The expert panel explores the symbiotic relationship between category strategies, supplier management, sourcing, and market intelligence and discusses how the advancement of technology fundamentally changes the work and skillset required from category managers. Watch it now and learn what you can do to stay on top of these developments.

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