The future of Category Management: business strategy alignment
as a driver for competitive differentiation

There has been a lot of talk about Category Management being dead lately. Standing still for too long can sometimes feel that way. But standing still is not an option in this fast-paced environment. To increase its relevance and value proposition to the business, we believe that Category Management needs an update for the new normal. A change to the approach. A shift in the mindset of Procurement. 

In this webinar, Drasko Jelavic, CEO & Founder of Cirtuo launches the Strategy Alignment Matrix and explains how Procurement can better align with business strategies to deliver unprecedented value along category, supplier, and negotiation strategies.

Interested in the future of Category Management?