The future of Category Management: business strategy alignment
as a driver for competitive differentiation
There has been a lot of talk about Category Management being dead lately. Standing still for too long can sometimes feel that way. But standing still is not an option in this fast-paced environment. To increase its relevance and value proposition to the business, we believe that Category Management needs an update for the new normal. A change to the approach. A shift in the mindset of Procurement.
In this webinar, Drasko Jelavic, CEO & Founder of Cirtuo launches the Strategy Alignment Matrix and explains how Procurement can better align with business strategies to deliver unprecedented value along category, supplier, and negotiation strategies.