While notions of adaptability and agility have become even more pressurized in recent years, Atlantic Grupa had a slight head start on many competitors having already laid out its digitization roadmap long before. Recent cost and materials challenges have inevitably made life more difficult, but the company’s procurement organization – headed by Danijel Banek, Executive Director of Central Procurement – remains resilient thanks to strong supplier relationships and a dynamic culture.

Read the full interview on the digital transformation journey of Atlantic Grupa and learn how Cirtuo Guided Strategy Creation™ is helping Procurement to maximize the value of category management.