Breno Jung of Corning, Andrew Speck, and Ganga Siebertz of Cirtuo, next to Mark Webb of Future Purchasing and Travis Johnson of Walmart highlighted the difficulties of defining what ROI means for Category Management and how to measure it. With Return On Investment being a financial indicator that is required at the time of investment, telling a complete and convincing story becomes especially difficult.
- Cirtuo
- April 27, 2023