Join us at the CIPS MENA Conference & Excellence in Procurement Awards 2023!


The CIPS MENA Excellence in Procurement Awards is an occasion to celebrate the people adding to the function’s success.  As an official sponsor, Cirtuo looks forward to seeing you at this year’s CIPS MENA Excellence in Procurement Awards in Dubai, UAE.  At the event, you will have the opportunity to meet with Cirtuo’s Chief Revenue Officer, Frank Thewihsen, and Sales Executive, Stephan Horvath.


Cirtuo is an official sponsor

As an official sponsor of the CIPS MENA Conference & Excellence in Procurement Awards, Cirtuo looks forward to meeting you in Dubai. Frank and Stephan would be more than happy to introduce you to Cirtuo’s AI-powered category management software. As leaders in automating category strategy creation, we look forward to helping you achieve results that lead to greater business impact and value delivery.


Event information

Date: May 11

Time: 08.30 – 16.30

Location:  W, The Palm, Dubai


Catch-up with Cirtuo at the Awards

Fill out the form below if you’d like to hear more about Cirtuo Category Management Software from Frank or Stephan at the Awards.


Join the conversation on Linkedin.

Related articles

There are mixed feelings about category management in the procurement community. How it is understood and applied today often does not justify the existence of category management. The ultimate goal of category management is to be a true partner to the business and add value. Most Category Managers have never really lived up to that role. Try them!

Recent posts

Demonstrating tangible business value by implementing actionable category strategies

Too often, category strategies end up in drawers. They don’t get implemented, or struggle with low adoption. Reasons range from low stakeholder involvement or buy-in to limited practical applicability under given market conditions or simply botched implementations. With disjointed project planning, task management, and value-tracking activities, bringing the carefully created strategy to life is not a given. In the end, a strategy not implemented is a wasted strategy.

Winning over stakeholders: achieving strategic alignment in Procurement

In the webinar “Winning over stakeholders: Achieving strategic business alignment in Procurement”, Michael DeWitt, VP Indirect Spend Management & Center of Excellence at Walmart International, Sam de Frates, VP Procurement EMEAA at Mars, and Drasko Jelavic, CEO of Cirtuo, discussed with Fabian Lampe, Founder of Advance Procurement, the importance of engaging stakeholders, aligning Procurement with their objectives, and translating the objectives into actionable category, supplier, and negotiation strategies.

developing holistic category strategies

Understanding the supply market is imperative for developing holistic category strategies

Category strategies help Procurement align business requirements with market realities to leverage market opportunities, mitigate risks, and increase supply chain resilience. The methodical approach for building category strategies aims to help companies assess and plan how to best acquire goods or services for their business under given market realities. We have explored the ‘internal analysis as foundation for holistic category strategies’ in our recent blog, stating that the process of managing a category strategically is perpetual.