Are you ready for the future of Category Management and discovering the only solution that guides you to holistic category strategies?


Cirtuo will return to Barcelona this fall for the 2023 edition of Procurecon EU to highlight the importance of Category Strategies during two days filled with keynote speeches, panel discussions, case studies, and workshops on procurement technology.

We are excited for plenty of opportunities to discuss category management, supplier relationship management, and negotiation excellence with some of the biggest names in procurement. And, obviously, for networking with fellow procurement professionals.

Procurecon EU will take place at the Hyatt Recency Barcelona over two days on September 26-28 and will address critical issues such as geopolitical turmoil, tightening monetary policy, and a looming recession creating uncertainty for Chief Procurement Officers.

Topics include such issues as:

  • Adapting supply chains to the impacts of the Russia-Ukraine crisis and growing inflation pressures
  • Winning the war on talent to lead the way in driving the next generation of procurement innovation
  • Having a commercial mindset to create the “table” rather than waiting for a seat at it
  • Leveraging the latest tech innovations now that Chat GPT has kicked open the door to the possibilities of conversational AI

Cirtuo Founder Drasko Jelavic to present keynote on ‘The Future of Category Management’


On Day 1 (September 26th) of Procurecon EU 2023 from 11:45 am – 12:05 pm, Drasko Jelavic, Cirtuo CEO and Founder, will present his keynote presentation: The future of Category Management: Business strategy alignment as a driver for competitive differentiation.

In Drasko’s keynote presentation, he will introduce the audience to Cirtuo’s Strategy Alignment Matrix (SAM). The Strategy Alignment Matrix, first presented and launched at the Cirtuo Procurement Forum, provides an actionable tool for cascading business strategies into Procurement strategy and subsequently into category, supplier management, and negotiation strategies. By creating this end-to-end alignment of objectives and goals, Procurement, empowered by technology, can make holistic decisions in the most complex environments that create tangible business value.

Benchmark your strategy with some of the brightest minds and experience Cirtuo Guided Strategy Creation™


At Procurecon 2023, Drasko Jelavic, CEO & Founder of Cirtuo, and key members of the Cirtuo team – are looking forward to hosting you in our lounge area. Here, you will have the chance to experience Cirtuo Guided Strategy Creation™, network on the topic of category strategies, or simply join us for a coffee and catch up.


Event details

What: Procurecon EU

When: September 26-28 2023

Location: Hyatt Regency Barcelona

Booth: #15


Keynote Presentation: The future of Category Management: Business strategy alignment as a driver for competitive differentiation.

Date Day 1: 26th September

Time: 11:45-12:05


To learn more about how Cirtuo is helping organizations embrace the future of Category Management, schedule a catch-up with the team at Procurecon EU by using the form below.

Book your Cirtuo demonstration at Procurecon EU today

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