Category Management

People say riding a bike is something you never forget. But what if you learned to ride a bike in such a way that you keep trying to go backwards while braking all the time?

For years now, company buyers and their suppliers end every business year with a traditional dance. Almost in a folklore-like manner, buyers repeatedly dance through their negotiations in a similar way,

It’s clear from the title that I’m a football fan. But besides enjoying the sport, I’m often caught up in the strategies and formation adjustments that top coaches devise.