“Category Management is dead!” was a shocking opener from Dr. Elouise Epstein for her keynote at the Cirtuo Procurement Forum 2023 a few weeks ago. But there couldn’t have been a better way to open a Category Management Conference and spark the conversation.

While notions of adaptability and agility have become even more pressurized in recent years, Atlantic Grupa had a slight head start on many competitors having already laid out its digitization roadmap long before.