“Category Management is dead!” was a shocking opener from Dr. Elouise Epstein for her keynote at the Cirtuo Procurement Forum 2023 a few weeks ago. But there couldn’t have been a better way to open a Category Management Conference and spark the conversation.
While notions of adaptability and agility have become even more pressurized in recent years, Atlantic Grupa had a slight head start on many competitors having already laid out its digitization roadmap long before.
Novartis’s Stephane Morel discusses the company’s procurement digitization, the importance of category management and how a tech solution like Cirtuo can help, and his role in the revision of strategic procurement processes at the business.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.